Skip the navigation to go straight to the main content

The Therapy Agency's Blog (web log)

The views represented in the Therapy Agency's blog, may not necessarily represent those of the Therapy Agency. Also, the Therapy Agency cannot be held responsible to links to any external websites, or the content thereon.

Friday, 28 May 2010

Microsoft Tag, a Barcode for your mobile, now on the Therapy Agency

You may now have seen the multicoloured triangular shaped thing on many of our website pages at the moment. This is part of a new free application for your mobile, called Microsoft TAG.

The idea being, you download and install the free application via your mobile, from

Then on opening the application on your phone, hold up your digital camera to the tag, and it will automatically do one of 4 things:

  • Dial the number provided in the tag, from your mobile
  • Open a URL suitable for your mobile
  • Have a text automatically sent to your phone, with further information about whatever you've just seen
  • Open a new contact card, with the relevant company details, names, numbers, email, etc. onto your phone.
If you've got a 'new generation' phone (ie one with a built in camera, internet access, and the opportunity to install applications), then just visit on your mobile, and hold up your phone to any of our tags on the website to automatically download our contact details.

Microsoft are expecting this tag to take off in a big way.  
(other applications have already been developed to read standard bar codes from products, and then compare prices with local stores automatically, this system however should offer quite a lot more)

Over a million posters have already had this kind of tag printed on them, mobiles are of course a part of every day life for most people now (recent research shows that a 7 year old is more likely to own a mobile than a book in the UK!).  So having a simple way for people to walk around with their mobiles, see a tag, and get the relevant information directly onto their mobiles could well be the future of things to come.

Labels: , ,

Thursday, 27 May 2010

May at the Therapy Agency

Today I have been contacting some of the top 100 companies to work for to allow me to send them a market research questionnaire about there use of massage therapies within the workplace.
The answers given will be able to show us whether massage therapies within the workplace has helped towards them gaining the award.
Next week I plan to contact more companies to send out more questionnaires. This task has allowed me to experience an aspect of market research. I aim to use the responses to analyse and publish on the website in the near future.
I shall keep you updated on my progress next week.

Labels: , ,